A structural analysis of business-to-business digital markets
نویسندگان
چکیده
Digital markets allow sellers and buyers to conduct transactions electronically and are becomingmajor driving forces in business-to-business e-commerce. This article explores the theoretical and managerial foundations of digital markets. This study first investigates the structure and components of digital markets. A comprehensive sample of 196 digital markets is then examined to uncover the structural dimensions and success factors of digital markets. The findings of this study provide important managerial insights into various issues that are pertinent to the functioning of digital markets, such as how the nature of founding companies may affect the dominant function chosen for a digital market and what factors may affect the market-making mechanisms used by the digital markets. D 2001 Elsevier Science Inc. All rights reserved.
منابع مشابه
From Traditional to Digital Environment: An Analysis of the Evolution of Business Models and New Marketing Strategies
This paper analyzes the major trends in the business environment that shaped the business models adopted by companies and their new marketing strategies. It adopts a desktop research methodology by collecting data from previous academic papers, statistical, and analytical reports. It starts by analyzing the globalization trend that forced most of the emerging economies to liberalize and privati...
متن کاملProviding functional Model for Developing Digital Entrepreneurship
Digital and Information technologies are fundamental factors for all organizations which carry out organizational and social activities levels and it causes to change the nature of business. Create what is a type of entrepreneurship that is extracted from the concept of entrepreneurship. Digital and information technology is one of electronic style of this creation. Therefore, it can be said th...
متن کاملSociological Impact of Using Digital (Web-based) Analyses on Performance Measurement and Optimization of Digital Marketing among Young Managers (Case study: Digital-based Companies in Tehran)
This research aims to study the effect of using digital (web-based) analyses in performance measurement and optimization of digital marketing in digital-based companies in Tehran. The data collection tool was a researcher-made questionnaire. A panel of experts and supervisor were asked to measure the validity of the questionnaire. For reliability analysis of this tool, Cronbach’s alpha test was...
متن کاملAnalysis of Quality Promotion in the Shadow of Paying Attention to Business Ethics
Background: The importance of business ethics and the impact of ethics on organizational performance, product quality and ultimately customer satisfaction, has found a new and innovative place in management issues, so the purpose of this study is to investigate the effect of business ethics on promoting quality. Method: The present study is applied in terms of purpose and descriptive-correlati...
متن کاملDeveloping Export Marketing Strategy Model of Tea to Target Markets
The main purpose of this qualitative research was designing an export marketing strategy model for tea product to the target markets. The statistical population was composed of all experts in the field of this research topic (N = 332), the sample size was determined as the same as the statistical population. Second-hand data used for collecting data and a semi-structured interview was used as a...
متن کامل